Great logo design requires a complex mixture of design skills, creative theory and skilful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time.
Of course, logo design is just one small sub-set of branding, but the logo or brand mark remains the centrepiece of most branding schemes.
Of course, logo design is just one small sub-set of branding, but the logo or brand mark remains the centrepiece of most branding schemes.